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Singer-Actress Delta Reese Dies
Della Reese, the vocal powerhouse who later starred as heaven-sent Tess on the television series Touched By an Angel, died Sunday evening at age 86. ... [S]he signed a deal with Jubilee Records in 1953, releasing six albums largely composed of jazz standards. National fame would come in 1957 with the release of "And That Reminds Me," a Top 20 hit and her first global seller. ... In the late '60s she began to expand her career from a jazz nightclub act to all-around entertainer by breaking into television. She became a familiar face on the small screen, securing guest spots on a host of shows, including The Mod Squad, The Love Boat, Sanford and Son, MacGyver, Night Court, and The Young and the Restless.
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Holiday shoppers are in the driver’s seat — here’s what they’re looking for on Black Friday, and beyond
In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than ever before. Indeed, mobile searches for “ideas” (i.e., “$25 gift ideas”) have increased by 55 percent over the past two years1. And with new improvements to our knowledge panel on Google.com, we’ve made it even easier for shoppers to quickly find product photos, videos, reviews, descriptions and more.

Armed with mobile devices as their “anywhere” assistants, today’s holiday shoppers are more informed than ever. The result? Promotion-driven shopping events like Black Friday are no longer anchored on a single day. Consumers are now in the driver’s seat—researching to find the best deals of the season before, during, and after Black Friday, and hatching a game plan to determine what, where, and when to buy.

Researching around the clock

With retailers sharing Black Friday deals earlier and earlier, shoppers have a bigger opportunity to make more informed decisions about their purchases. We're seeing these curious consumers leaning into holiday shopping research with increasing frequency, trading in time spent standing in line for time spent researching everything from door-busting deals to details around specific products.

For example, mobile searches containing “Black Friday” increased by 80% over the past two years (e.g., “when is black friday,” “lowes black friday,” “best black friday deals”)2. Meanwhile, mobile watch time of Black Friday haul videos grew by over 120% since 20143.

Beyond searching to find more information for Black Friday, people are also researching brands over the holidays. Earlier in November, we see generic, non-branded searches for Black Friday outpacing branded searches (e.g.,"black friday furniture sale" and "black friday makeup deals 2016"). Then, about 2.5 weeks before the four-day weekend, there is a switch to searches for Black Friday becoming mostly branded (e.g., "ashley furniture black friday" and "sephora black friday 2016") as shoppers narrow down their options and begin laser-focusing their research on the specific items they want to buy.4

And what items are they searching for? We’ve got a good idea. We looked at popular trending products going into Black Friday, and here’s what we saw5:

Creating a game plan

Once shoppers have done their research, they’re shifting their focus to the best way to go about crossing off gifts on their lists—whether that’s in store or online. We see mobile searches for “where to buy” (e.g. “where to buy ugly christmas sweaters” and “where to buy gift boxes”) grew more than 85% over the past two years.6

For Thanksgiving weekend specifically, with large sales happening within a few days of each other, people want to determine the best time to shop. Among the top Black Friday searches, we’re seeing searches for “cyber monday vs black friday,” “which is better black friday or cyber monday,” and “is cyber monday as good as black friday.”7

Purchasing with purpose

Having done the research and determined what they’re getting and where they’re buying it, today’s empowered consumers are deciding exactly when and how they want to purchase. These factors help explain why Black Friday is becoming less important as an anchor in-store shopping holiday.

As proof—and in line with industry reports—we see that foot traffic on Black Friday is declining. In fact, Black Fri-"day" is becoming a weeklong event. During the three-week period leading up to Black Friday, retailers are experiencing a larger percentage of store traffic the week before Black Friday8.

Changes in the concentration of store traffic during the lead up to Black Friday
Source: Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on Location History, Nov. 2014, 2015 and 2016, U.S. Compared the percentage of store traffic to clothing stores, department stores, electronics stores, toy stores and shopping malls during the three-week period leading up to Black Friday weekend: Nov. 10-30, 2014, Nov. 9-29, 2015, and Nov. 7-27, 2016.

But with all the scrutiny around store traffic on Black Friday, it’s worth noting that online conversions stay steady throughout November, spiking on both Black Friday and Cyber Monday. In fact, we see that the mobile transaction rate jumps 40% during the Thanksgiving weekend when compared with the rest of the year.9 It’s a sign that mobile researchers are likely to become mobile buyers over the four-day holiday break.

3 tips to reach the empowered holiday shopper this year

Ready to reach shoppers on-the-go as we head into the holidays? Take advantage of these 3 solutions from Google to help you find your next customer, whether they’re searching for ideas, hatching a game plan, or ready to buy:

For more insights into the holidays and beyond, check out Think With Google for the latest shopping trends.

1. Google Data, US, Jan- Jun 2015 vs. Jan-Jun 2017
2. Google Data, US, October - December 2014 and 2016
3. YouTube Data, US, Classification as Black Friday Haul video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, October - December 2014 and 2016
4. Google Data, US, November 2016. Search examples are among the top 1000 searches
5. Google Shopping Insights, U.S., all devices, Nov. 1 2016 – Nov. 13, 2017.
6. Source: Google Data, U.S., Jan.-June 2015 vs. Jan.-June 2017.
7. Google Data, US, October - December 2016. Search examples are among the top 10,000 searches
8. Source: Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on Location History, Nov. 2014, 2015 and 2016, U.S. Compared the percentage of store traffic to clothing stores, department stores, electronics stores, toy stores and shopping malls during the three-week period leading up to Black Friday weekend: Nov. 10-30, 2014, Nov. 9-29, 2015, and Nov. 7-27, 2016.
9. Google Analytics, US, January - December 2016. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way.
5 Ways to Use PopUps to Drive eCommerce Conversion

Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need.

Understanding PopUps

While a lot of people find popups annoying and blame them for disrupting their website visits, successful bloggers, top SaaS companies, global online publications, and premiere eCommerce brands all utilize popups.

The reason is simple – popups work really well. And one reason why they are so effective is due to today's typical consumer attitude. Most consumers have short attention spans, minimal brand loyalty, and are often looking for products that give the utmost value. Popups can engage people in a compelling manner through visible call-to-action and incentives.

The SkinnyMe Tea company is a prime example of the power of popups. The Australian-based business came up with an email popup that gave shoppers a promo code for a 10% discount, provided said shoppers subscribed to their newsletter. These customers clearly saw the value in the offer and email sign-ups increased by 758%. Aside from the padded email list, the company also saw a 50% rise in conversions for the duration of the campaign.

skinnyme tea Shopify Plus email list growth

5 Ways to Use PopUps to Boost Conversion

Many other eCommerce businesses were also able to use popups successfully by thinking outside the box. Here are five ways to use this type of advertising to boost conversion rates and sales.

  1. Offer Something Extra With Your Welcome Popup

It's vital for eCommerce businesses to try and convert new visitors to either social followers or email subscribers. Even if the visitor doesn't end up buying initially, the odds become better if you can get them to return, either with a newsletter or some form of social media interaction.

One way to do this would be to have a well-designed popup that asks them to like the company's social profile or to submit their email address. Once done, the visitor will be rewarded with a promo code for a substantial discount.

  1. Reduce Cart Abandonment Rates With a Catchy Exit Popup

Cart abandonment slows revenue down and hinders conversion rates. But exit-intent popups can do a lot in deflecting customers from their intention of leaving the page without finishing their order.

Related image

It's a good bet that most of your customers are interested in buying but are wary of clicking that final button because of the price. This could also cause prospective clients to check out the competition. If you want to prevent lost sales from these customers, try enforcing exit-intent offers that blatantly interrupt their leaving. Maybe you can prevent them from leaving prematurely by offering special discounts or giving away a free product if they continue with their purchase.

  1. Use Specially Triggered Popups to Upsell or Cross-Sell Products

Amazon is a prime example of how beneficial upselling or cross-selling is to online retailers, and this technique could be enhanced further with the use of popups. You can design ones that are triggered when a customer searches for a particular product. For instance, a customer shopping for new Levi's might encounter a popup suggesting boots that look good with that style of denim.

You can make it even better by offering discounts for the cross-sell or upsell product. This gives the customer an incentive to buy another product that would go well with the item that they're already purchasing. This is an inspired way to boost sales, as selling to current customers is easier than trying to convince new customers to buy something.

  1. Subtly Push Customers into Action with Time-Sensitive Popups

Another useful strategy is to create time-sensitive popups that will give customers a push into taking immediate action. For instance, a company can implement a popup that offers a $10 discount and free shipping if the customer can complete their order at a certain time. Aside from providing a sense of urgency, it also gives the customer an incentive to complete the checkout process.

  1. Use Popups to Inform Customers of Shipping Policies

Shipping is one of the main concerns of online shoppers. Unfortunately, customers are not in the habit of scrolling to the end of the page just to check out the company's shipping policies. So if you're shipping to their location, it's best to use a popup to let the customer know that in advance. Auto geolocation technology can be used to detect and identify the customer's IP address. Once that data has been ascertained, a popup can be triggered that informs the client of their shipping options.

Image result for geolocation popup example

Don't drive your customers away with run-of-the-mill popups. Find creative ways to harness the power of these little windows and use them to enhance conversion rates and boost sales.

The post 5 Ways to Use PopUps to Drive eCommerce Conversion appeared first on WebProNews.

Igalia launches a project to fund MathML in Chromium
Igalia launches a project to fund MathML in Chromium
«Налог на Google» принес российскому бюджету около 7 млрд руб.
В 2017 году в бюджет России поступило около 7 млрд руб. благодаря «налогу на Google», обязывающему иностранных продавцов цифровых услуг платить НДС. На учете уже стоит 131 компания, среди которых — Apple, Amazon, Google, Alibaba
HTML5 & CSS3: mache deine Website fit für hochauflösende Displays

Als Apple vor einigen Jahren anfing, seine iPhones, iPads und MacBooks mit hochauflösenden Displays – den sogenannten Retina-Displays – auszustatten, hat das zu einer deutlichen...

Der Beitrag HTML5 & CSS3: mache deine Website fit für hochauflösende Displays erschien zuerst auf Dr. Web.

Template #65989 from Newest Templates
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Type: Vendors
Item: #65989
Author: ZEMEZ
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Unique Price: $2100
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