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Burning Man gains more educated, affluent following
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Borah Teamwear Launches Individual-Custom Ski Suit Platform

 

Nordic_IC_LaunchAugust 28, 2014. Coon Valley, WI. It’s time to say goodbye to order minimums for custom ski racing suits. Borah Teamwear is now offering their newest design platform, Individual-Custom, in hopes to provide high-quality custom ski suits to everyone, even those without a specific team affiliation.

The platform allows users to pick unique ski suit designs, change up to three colors, select a thread color and order just one custom ski suit right there on the spot. Best yet, Individual-Custom suits are precision-crafted and made-to-order in just five business days, shipping directly from the company’s headquarters in Wisconsin.  Only Borah’s ever-popular Pro XC Suit is available for Individual-Custom, with the Women’s Pro XC Suit model to debut in early-September.

“Made in the USA is the only way we’re able to offer such a service,” said Raven Stevenson, Borah’s Production Manager. “We have 100 percent control from the website to the shipping dock, as we need to ensure not a second is lost. When you’re attempting to manufacture a quality customized product, in a quick and efficient way, control of all variables is the name of the game,” added Stevenson.

Why such a big deal? Historically, most custom apparel companies, including Borah, have required a minimum order quantity to even start a custom design. These minimums ranged anywhere from 5 to 15 units per style. Worse yet, customers would have to wait as long as 3-4 weeks once their design was approved for production and delivery!

“For so many years we’ve had to turn customers away that couldn’t meet our minimums, said Ben Wizner,” Borah’s Marketing Director. “There had to be a solution, and one we could use to enhance our product offering at the same time. “Individual-Custom is the perfect mix of popular products with a touch of truly custom flair,” added Wizner.

In addition to Nordic, Borah is launching the Individual-Custom platform across all sport categories they serve, including cycling, running, triathlon, alpine ski, and corporate wear. Further expansion within the platform will include additional product styles to choose from in each sport category.

Borah Teamwear - logoAbout Borah

In business since 1997, Borah Teamwear has grown to become the premier manufacturer of high quality custom sublimated active apparel; including cycling, Nordic, alpine, triathlon, running and corporate. All of Borah’s products are 100 percent precision-made at the company’s headquarters in Coon Valley, Wisconsin, where the latest technological advancements in apparel production are utilized.

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