The social network has found that allowing customers to shop on Pinterest pages is a very, very profitable idea.
Pinterest is expanding its Buyable Pins platform in a big way. The e-commerce project, which gives customers the ability to buy items on Pinterest without leaving the site, just picked up tens of thousands of merchants in a single swoop. In a blog post, Pinterest announced that Buyable Pins can now be integrated into e-commerce platforms like Bigcommerce, IBM Commerce, and eBay-owned Magento. Pinterest is also debuting Buyable Pins for a slew of new merchants, like Bloomingdale's and DVF—all of which are supported by its launch partners, Demandware and Shopify.
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