Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple interactivity. Imagine smart posters, bus stops, dog ID collars, vending machines, or interactive kiosks, all universally accessible without installing additional apps.
The beacons serve as type of "maker kit" so anyone can prototype this new interaction style. Scott will demonstrate the beacons during his session, and hand out sample working beacons to the first 100 in attendance. A Birds-of-a-Feather (BOF) session will immediately follow. Delegates will have the opportunity to interact with Scott Jenson directly.
These beacons are an early concept prototype meant to help refine the open standard. This protocol can only succeed if it is open and used by everyone. In the Q&A, Scott will discuss how these are best used, areas that need more exploration, and where this technology is headed.|