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Gilbane Advisor 1-16-18 — Open Web, Mobile Mesh, Machine Learning, AR

We’re back after our annual December break and looking forward to a year of consequential, if not yet tectonic, shifts in enterprise and consumer content strategies and applications. We’ll be closely watching how, and how fast, three major technology areas will drive these changes: 1) The tension between the Open Web and proprietary platforms; 2) Machine learning, in particular for unstructured data and mixed data; 3) New content types and uses — AR is here, but when will it grow beyond cute apps to serious industry breakthroughs? Each of these has the potential to dramatically re-arrange industry landscapes. Stay tuned!

A plan to rescue the Web from the Internet

André Staltz published The Web began dying in 2014, here’s how in the late Fall. It was a depressing post but there wasn’t much to argue with except an apparent ready acceptance of defeat. It is a good read, and for those familiar with the history, skim to the second half. Fortunately, he followed up with a post on a plan that already has some pieces in place. The plan “in short is: Build the mobile mesh Web that works with or without Internet access, to reach 4 billion people currently offline”. This is not a quick fix, and its future is not certain, but it is just the kind of bold thinking we need. Crucially, it recognizes the need for both open and closed systems. Highly recommended. Read More

A letter about Google AMP

More than other major platforms, Google has a stake in the Open Web and is largely supportive of it, Progressive Web Apps (PWAs) for example. And while they have been somewhat responsive to publisher concerns, there is reason to worry that AMP could end up as a wall for Google’s garden. There is a lot to like about AMP but ensuring it evolves in ways compatible with the Open Web is critical for Google and the health the Open Web. This succinct letter signed by a growing list of (mostly) developers has a couple of reasonable recommendations for Google to consider. Read More

What does the publishing industry bring to the Web?

The short answer is that the Open Web should not be limited to pointers to either walled gardens or proprietary applications. Complex collections of content and metadata that require or benefit from unique presentation or organization, in other words, documents, are too valuable not to be included as full Web citizens. Ivan Herman goes into more detail on the W3C blog…

Web Publications should put the paradigm of a document on the Web back in the spotlight. Not in opposition to Web Applications but to complement them. (Web) Publications should become first class entities on the Web. This should lead to a right balance between a Web of Applications and a Web of Documents as two, complementary faces of the World Wide Web. Read More

Does long-form content work in today’s small attention span world?

“Social media moves fast and rewards scrolling quickly past one message and onto the next. And mobile devices aren’t usually associated with spending long periods of time sitting and reading. It’s natural for people to assume these trends point toward a preference for shorter, “snackable”

long form content performance

content that can be consumed quickly… And yet, actual research looking into the issue of how content of different lengths performs doesn’t back up that assumption.” Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month except for August and December. See all issues

This post originally published on https://gilbane.com

iPhone addiction? You ain't seen nothing yet...

iPhones and other smartphones truly are addictive and we’re spending more time staring at them than ever – meanwhile, Q4 smartphone sales utterly eclipsed PC sales, but where is this going?

Heavy haulage

Summarizing current analysis:

  • PC sales have fallen from their 2011 365 million per year peak to 263 million in 2017.
  • Smartphone sales have grown from a figure hovering around nothing in 2007 to 1.5 billion last year.
  • China is the biggest smartphone market, followed by India and then the U.S.A.

“Soon consumer PCs will be extinct (only used by pro and semi-pro users),” claims mobile industry analyst, Tomi Ahonen.

To read this article in full, please click here

5 Tips to Help Your Business Identify Payment Fraud

Previous data security breaches that targeted large retailers like Neiman Marcus and Target have caused merchants and consumers alike to be more wary about payment fraud. Credit card companies have automated processes that allow them to spot fraud even before their clients realize that something is wrong.

Unfortunately, payment fraud doesn't just happen online. Business owners should remember that it can happen in brick-and-mortar stores as well. To avoid this kind of problem, businesses should be able to recognize potential payment fraud.

5 Tips for Identifying Payment Fraud

Suspicious Shopping Behavior

A customer's behavior while shopping can give a hint as to whether something illegal is happening. Shop personnel should take note of customers who look agitated, nervous, or in a rush to leave. Take into account people who appear to be ringing up purchases in numbers that are greater than what the average customers buy, or those who buy items indiscriminately, regardless of the size or cost.

Other red flags to watch out for are those who seem to take an unusually long time to sign the sales slip or who look at the signature on the back of the credit card before signing.

Unusual Order Amount

It's practically unheard of to buy 50 items of the same product, especially if they're expensive. While most consumers won't do this, cybercriminals would since they're using stolen cards. Pay attention to multiple orders, particularly if the orders are for electronic devices, clothes, jewelry, and other high-end items.

Billing and IP Address are Not Compatible

An Internet Protocol (IP) address is used to identify devices and to give a general location of the user. So an IP address that's incompatible with the customer's billing address requires closer attention. For instance, if the person's IP address is located in Japan but the credit card is registered to someone in Lexington, Kentucky, the transaction might be fraudulent. Verify details by calling or emailing the card company.

Owning an Abundance of Credit CardsImage result for many credit cards

The typical American consumer only has an average of 2.6 credit cards. Having an abundance of credit cards associated with a lone IP address or account could be an indication of fraud. While it's possible the account holder just likes having numerous credit cards, it's still best to take a closer look at the account.

Expedited or Rush Shipping

Some malicious individuals want to give off the impression that they're in a hurry by demanding rush shipping, regardless of whether the cost of shipping will cost more than the actual value of the purchase. Businesses should be wary of high shipping cost and take additional steps to check the transaction. They should also be extra careful of expedited orders where the billing address is different from the shipping address.

What to do if In-Store Fraud is Suspected

Personnel in brick-and-mortar stores face a conundrum when it comes to probable payment fraud. On one hand, no business wants to antagonize innocent customers but on the other hand, personnel can't ignore fraud. So what is a business to do?

Major credit card issuers like American Express and Visa have issued guidelines on what staff could do. One very important rule is to never confront or try to apprehend the customer. Doing so would only put the employee and other people in danger.

Employees can also verify the card's validity by calling the authorization center and ask for a Code 10 authorization.  The call involves a series of yes or no questions, so the customers will not know that their purchase is being flagged as a suspicious transaction.

[Featured image via Pixabay]

The post 5 Tips to Help Your Business Identify Payment Fraud appeared first on WebProNews.

Hoffnung ist ein süßes Gift: Andrea Breth verknüpft Opern von Dallapiccola und Rihm in Brüssel
In der Pose einer Nike:  Angeles Blanca Gulin (Mitte) als Frau in Rihms „Gehege“

Andrea Breth verknüpft durch ihre Regie in Brüssel sinnfällig die Opern „Il Prigioniero“ von Luigi Dallapiccola und „Das Gehege“ von Wolfgang Rihm. Die Sopranistin Ángeles Blanca Gulín verausgabt sich total.

Throwback Thursday: What are the odds?

Internet filter is installed at this site, and in the beginning, there are complaints from users who can't get to their favorite non-business sites, says an IT pilot fish working there.

But after six months and lots of explanations to users, the complaints have stopped. "Then one Saturday evening, a user called me," fish says.

"He called to report that something must be wrong, because he could get to his lottery numbers tonight.

"I told him thanks, and that I would inform the individual in charge of the filter on Monday morning, as it wasn't stopping anything production-critical during the weekend hours.

"I still can't decide which is funnier: the fact that apparently every day for nearly six months this user tried to get to his lottery numbers even though the page should have never loaded again -- or that, when he actually was able to, he reported it as a problem."

To read this article in full, please click here

Департамент кино Минкульта возглавила автор православных фильмов
Департамент кино Минкульта возглавила кинодокументалист и потомственный администратор от культуры. Ольга Любимова сняла более 80 документальных лент, посвященных православию, а ее отец руководит Щепкинским училищем
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