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Report: iPhone’s US activations up 10 points in Q4 2017, up 5 points year-on-year

The latest CIRP data indicates that Apple increased its US iPhone activations ten points in the final quarter of the year, from a 29% share in the September quarter to a 39% share by December. More significantly, activations were up five points year-on-year, from 34% in Q4 2016 to 39% in the same quarter last year.

The popularity of the iPhone X and iPhone 8/Plus pushed Apple further ahead of Samsung …

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Apple-owned FileMaker launches ad campaign featuring actors from TV show 'The Office
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Apple subsidiary FileMaker has released a new ad campaign touting the custom app development tool, with a video and website featuring cast members from 'The Office' in a mock documentary about a highly successful beet farm powered by a FileMaker-produced app.
Apple's WebKit team helps launch Speedometer 2.0 browser benchmark
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In partnership with Chromium, Apple's WebKit team has released Speedometer 2.0, an updated benchmark for developers testing the performance of browser engines.
Hospital reports Natural Cycles ‘contraceptive app’ to regulator after 37 unwanted pregnancies

A Swedish hospital has filed a formal complaint about the ‘contraceptive app’ Natural Cycles after it was blamed for 37 unwanted pregnancies …

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Twitter partially denies engineer claims that hundreds of employees read direct messages [Video]

Twitter has partially denied claims made by engineers employed by the company that direct messages are read by hundreds of employees.

The claims were made in undercover footage shot by filmmaker James O’Keefe in a video for Project Veritas …

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Apple Subsidiary FileMaker Shares New Ad Starring Actors From The Office
Apple Subsidiary FileMaker, which makes a popular database platform, today launched a new ad campaign that brings together former stars of hit television show "The Office."

Kate Flannery (Meredith), Leslie David Baker (Stanley), and Paul Lieberstein (Toby) team up in a three minute spot called "Farm Time." The ad features a news report on a popular beet farm where the trio use FileMaker to run their operation.


FileMaker has had a teaser site in place for the last few weeks leading up to the launch of the ad spot, and that site initially led to some speculation that it a revival of a proposed "The Office" spinoff called "The Farm."

There were also rumors floating around suggesting "Farm Time" could be a three-part commercial for Apple products, but as it turns out, it's simply a promotional spot for FileMaker.


For those unfamiliar with FileMaker, it's a database platform that's designed to make it easy for businesses to build a range of customized apps that work across iPhone, iPad, Mac, Windows, and the web. The most recent version of FileMaker is FileMaker 16, introduced in March of 2017.


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Apple-owned FileMaker debuts ad campaign starring ‘The Office’ cast

Earlier this month, we reported on what fans of The Office had originally believed to be a spin-off revival, noting that it actually looked like something involving Apple. Today, that project has officially been released in the form of an ad for Apple subsidiary FileMaker…

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China adds to government pressure on Apple over iPhone slowdowns
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Apple is facing yet another government-backed inquiry into revelations of deliberate iPhone performance throttling, as the Shanghai Consumer Council reportedly sought answers on Monday.
Apple WebKit team releases Speedometer 2.0 for benchmarking web app responsiveness

Back in 2014, the WebKit team at Apple released Speedometer, which it touted as “a benchmark for web app responsiveness.” Almost four years later, Apple today has announced Speedometer 2.0 with numerous improvements for developers…

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Chinese consumer group latest to ask Apple for additional information about iPhone slowdowns

Questioning into Apple over its iPhone slowdown announcement continues today. Reuters reports that a Chinese consumer group has asked the company for additional information regarding slowing down older iPhones, demanding an answer before this Friday…

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